We thought we had a certain glass ceiling with the recent acquisition of Zynga by Take Two Interactive for 12.7 billion dollars, but it seems that the madness of grandeur has passed again to Microsoft who has just announced the acquisition of activism -Blizzard for the astronomical sum of $68.7 billion. It was never seen, especially as Microsoft had already released the checkbook in 2020 to buy back Bethesda Soft works up to $7.5 billion. That's what we have the unlimited leaf carrier and that we have the means of his ambitions. For such a sum, Microsoft offers some of the most juicy market licenses, starting with Call of Duty, by far the company with golden eggs of the company, closely followed by World of Warcraft, Diablo, Overwatch, Candy Crush, Star craft, Tony Hawk Pro Skater, Crash Bandicoot, Guitar Hero and many more franchises. A valorization that seems devoid of meaning both the price is famous, but in this way, Microsoft ensures a wealth and diversity in the games that will be offered in the Xbox Game Pass.
For it is there the nerve of the war, that of today and tomorrow, to possess the best catalog for the consumption of mass and streaming the video game, which will take the same path as that of the platforms of SOD in the cinema. Sooner or later, Sony and Nintendo will have to put it, as Phil Spencer affirmed in a recent interview, and you will have to have good weapons to survive. Because even the very Microsoft recovers the rights of all these licenses, nothing tells us that they will disappear from other competing consoles, and it is not forbidden that the American giant adopts the same strategy with the Bethesda games, keeping the exclusivity law according to games and licenses.
In the meantime, this monstrous redemption will take a few months before being finalized, between July 2022 and June 2023, leaving Activision-Blizzard act in total independence before Microsoft starts to clean. For example, Bobby Kick will still remain at the head of the company, which is targeted for complaints of sexual harassment and abuse. But once the redemption will be final, it is Phil Spencer, the Big Boss Xbox Studios, who will take the reins of the Activision Blizzard Activision. But when you know that Microsoft had leaned on the subject, we can imagine that it will be an opportunity to set up a more serene and inclusive atmosphere within the company that has been under the fire of departures and polemics. Anyway, such an announcement is obviously an earthquake in the world of video game, but also the entertainment market in general.
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